AI-Therapy has been the platform's name since 2012. Back then, "AI" meant the adaptive, rules based logic that personalized clinician written CBT content to each person's answers, not a chatbot, not a large language model, nothing generated on the fly. That distinction mattered less in 2012, when almost nobody was asking.
In 2026, everyone is asking. The current wave of AI branded wellness apps has made the name AI-Therapy sound like something it has never been: an AI generated substitute for a therapist. Every word inside AICBT's programs is still written in advance by a licensed clinical psychologist. The technology only ever decides which of those pre written words a given person needs next.
We talked about renaming it. In the end we kept the name, and decided to be much more explicit about what it actually means instead. The full story, including the 2009 papers on bridging the gap between Eliza and genuine online CBT, is on the original post.